Privacy Policy

Last Updated: 13 February 2025

This Privacy Notice explains how MemeX and its affiliated entities (referred to as “MemeX,” “we,” “us,” or “our”) manage privacy matters related to the use of our Sites and the MemeX Platform (collectively, the “Services”). It also outlines your rights and options concerning your personal information.

We encourage you to review this Privacy Notice carefully to understand our data handling practices. If you disagree with any part of this notice, please refrain from using the MemeX Platform. By accessing or using the platform, you acknowledge and agree to the terms outlined in this Privacy Notice.

This Privacy Notice may be updated periodically to reflect changes in laws, regulations, industry practices, or updates to the MemeX Platform. For significant changes affecting your privacy rights, we will provide appropriate notice. If you do not agree with the updates, you should discontinue using the platform.

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect Personal Data from minors. If a parent or guardian becomes aware that their child has shared personal information with us, they should contact us immediately. We will promptly remove such information from our records.

1. Definition of Personal Data and Data Controller

Personal Data refers to any information that can directly or indirectly identify an individual. Aggregated or anonymized data, which cannot be used to identify individuals, is not considered Personal Data.

All references to “Personal Data” in this Privacy Notice are consistent with the definition provided in the Data Protection Act 2018.

A Data Controller is an entity or individual responsible for determining the purposes and means of processing Personal Data. This includes entities that direct others to collect, manage, process, or share such data on their behalf.

2. Categories of Personal Data Collected

The categories of Personal Data we collect—whether directly from you or through third parties—depend on how you interact with us and may include the following:

Financial information, such as wallet addresses;
Details of transactions, including the wallet addresses of Digital Asset senders and recipients, activities on the MemeX Platform, your inquiries, and our responses;
Usage Data, such as IP address, country of origin, browser and operating system details, usage patterns on the MemeX Platform, and other relevant identifiers;
Other personal, commercial, or identification data necessary to comply with applicable anti-money laundering laws and regulations.

We may also collect Personal Data from external sources, including third parties and publicly available records. This information is gathered either when you voluntarily provide it on the MemeX Platform or through your interactions with the platform.

Certain data may also be obtained from third-party sources or public records as outlined. Providing the requested Personal Data is mandatory unless explicitly marked as optional. Failure to provide required data may limit your access to or use of the MemeX Platform.

For questions regarding the necessity of specific data, please contact us for clarification.

3. Automatically Collected Information

When you access the MemeX Platform, we may automatically collect certain types of information, including but not limited to:

Device-specific details, such as browser type and version, IP address, IMEI number, operating system, and timezone settings;
Data related to your login activity, browser plug-ins, and Cookies installed on your device;
Information about your interactions with the platform, including pages viewed, services accessed, referral sources, search terms, and browsing behaviors.

Cookies are small, encrypted text files stored on your device that enhance your experience on the MemeX Platform. This section explains our use of Cookies and the options available to manage them.

4.1. Our Use of Cookies

Cookies enable us to monitor activity on the MemeX Platform and gather usage statistics. They support features such as delivering updates, authenticating accounts, and remembering your preferences from previous interactions.

Importantly, we do not combine data collected through Cookies with third-party information for targeted advertising, nor do we share user or device-specific data with data brokers.

4.2. Types of Cookies We Use

We utilize both session Cookies (which expire when you close your browser) and persistent Cookies (which remain stored until manually deleted). The categories include:

Strictly Necessary Cookies: Essential for the operation of the MemeX Platform, such as those used for authentication and authorization.
Functional Cookies: Enhance technical features and remember your preferences, including login credentials, to improve usability.
Performance and Analytics Cookies: Collect insights on how users engage with the platform to identify areas for improvement.
Targeting Cookies: Display relevant platform-related content based on previous visits. Some may be managed by third parties to evaluate referral advertising effectiveness.

4.3. Managing and Deleting Cookies

You can control or restrict Cookies through your browser’s settings. Most browsers provide instructions for managing Cookies in their Help section.

Keep in mind that Cookie preferences must be configured separately for each browser and device you use to access the MemeX Platform. For mobile devices, refer to your device’s manual or settings to adjust Cookie preferences.

Note: Disabling or restricting Cookies may impact the performance of the MemeX Platform and limit access to specific features. MemeX is not responsible for issues arising from changes to your Cookie settings.

4.4. Google Analytics

To better understand how users interact with the MemeX Platform, we may use Google Analytics. This tool collects statistical data about platform usage through Cookies placed on users’ devices, and the data is stored by Google.

The information gathered is used to create reports that help us improve Site performance. If you prefer not to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on. Instructions for installing or removing this add-on are available on the linked page.

5. Method and Basis of Data Processing

5.1. Data Processing Methods

We employ robust security measures to protect Personal Data from unauthorized access, disclosure, alteration, or destruction. Personal Data is processed using IT systems and tools in alignment with strict organizational policies directly tied to the purposes outlined in this Privacy Notice.

Access to Data is limited to you and, when necessary, specific individuals or entities essential to the operation of the MemeX Platform. These may include administrative personnel, legal advisors, system administrators, and external service providers, such as hosting and IT support.

Where applicable, these external parties act as Data Processors under our instructions.

5.2. Legal Basis for Data Processing

We process Personal Data only when one or more of the following conditions apply:

You have provided explicit consent for specified purposes.
- Note: In certain jurisdictions, we may process Personal Data without explicit consent, provided you have not opted out of such processing.
Processing is necessary to fulfill a contract or meet pre-contractual obligations.
Processing is required to comply with a legal obligation.
Processing is performed in the public interest or under an official authority granted to us.
Processing is essential to pursue our legitimate interests or those of a third party, unless overridden by your fundamental rights and freedoms.

5.3. Purposes of Data Usage

We utilize Personal Data collected from or about you for the following purposes:

To operate and provide access to the MemeX Platform;
To process transactions and notify you of related activities;
To detect and prevent fraudulent or malicious activities;
To analyze user behavior and improve the platform;
To beta test features or functionalities;
To communicate with you as needed;
To display content from external services;
To facilitate productivity-related features;
To deliver social and interactive functionalities;
To optimize platform performance and manage traffic;
To register and authenticate users;
To comply with legal requirements and respond to regulatory inquiries;
To safeguard the rights and interests of MemeX, our affiliates, users, and third parties;
To monitor infrastructure and system performance;
To integrate with social networks and external platforms;
To enable location-based services;
To manage and implement analytics and tracking tools;
To enhance content distribution and traffic flow.

5.4. Sharing Personal Data

We may share Personal Data with service providers and vendors to support the operation of the MemeX Platform. We do not share Personal Data with third parties without your consent, unless required by law or explicitly outlined in this Privacy Notice.

Sharing may also occur within our corporate group and affiliates for purposes consistent with this Privacy Notice. In some cases, third-party contractors or vendors may access Personal Data to provide services such as technical support or platform management. These entities are authorized to use Personal Data strictly in line with our instructions and this Privacy Notice, and are prohibited from disclosing or using it for other purposes.

In the event of business transactions such as mergers, acquisitions, or reorganizations, your Personal Data may be transferred. Such transfers will be conducted in compliance with applicable laws.

6. Retention of Personal Data

We retain Personal Data only for as long as necessary to fulfill its purpose, including compliance with legal, regulatory, or reporting obligations. Retention is determined based on the nature and sensitivity of the data, the risk of harm from unauthorized use, and whether the purpose of processing can be achieved through alternative means.

For contractual obligations, data will be retained until the contract is fully executed.
For legitimate interests, data will be kept as long as necessary to achieve those purposes.
When you have provided consent, your Personal Data will be retained until you withdraw consent or as long as legally permitted.
In compliance with legal or regulatory obligations, Personal Data may be retained for longer periods.

Once the retention period expires, Personal Data will be deleted or de-identified (where allowed by law). This means certain rights (e.g., access, deletion, or portability) cannot be exercised after the data is deleted or anonymized.

However, some data may not be deletable or anonymizable. For details, refer to the section of this Privacy Notice on “Blockchain Transactions.”

7. Privacy Technology Practices

7.1. Third-Party Links and Content

The MemeX Platform may contain links to third-party websites, mobile applications, or online services. These links are provided for your convenience and do not imply endorsement or affiliation with the respective third parties. Additionally, MemeX content may appear on platforms that we do not own or control.

MemeX is not responsible for the data practices or actions of third-party platforms. Each operates under its own policies regarding Personal Data. We strongly encourage you to review the privacy policies of any third-party websites, applications, or services you choose to engage with.

7.2. Data Security Measures

Safeguarding your Personal Data is a top priority for MemeX. We employ comprehensive administrative, technical, and physical measures to secure the information we collect.

However, the security of your Personal Data also relies on your actions. Please ensure that you do not share sensitive credentials or other security details.

While we strive to protect your information, no method of transmission over the internet can be guaranteed as completely secure. Any data shared with the MemeX Platform is transmitted at your own risk.

7.3. Blockchain Data and Transactions

Transactions involving digital assets are often recorded on public blockchains, which are decentralized ledgers designed to immutably log transactions across global networks.

Due to the nature of blockchain technology, public ledgers may undergo forensic analysis, and combining blockchain records with other data might reveal identifiable personal information.

As blockchains operate independently and beyond the control of MemeX, we are unable to modify, delete, or alter Personal Data that exists on these networks.

8. Global Data Transfers and Your Rights

As MemeX operates across international boundaries, your Personal Data may be transferred to countries outside your residence for purposes outlined in this Privacy Notice. Such transfers are conducted in compliance with applicable laws and may rely on international agreements or safeguards to ensure your Personal Data is adequately protected. By using the MemeX Platform, you consent to the processing of your Personal Data in jurisdictions outside your own, including but not limited to the United States, regions outside the EEA, and the UK.

Individuals residing in the EEA and the UK are entitled to specific rights under data protection laws, including:

The right to confirm if we are processing your Personal Data.
The right to correct any inaccurate or incomplete Personal Data.
The right to request the deletion of your Personal Data, subject to applicable legal exemptions.
The right to restrict processing under certain conditions, unless processing is essential for providing services or fulfilling a contract.
The right to receive your Personal Data in a structured, commonly used, and machine-readable format.
The right to object to specific processing activities, including automated decision-making and profiling.
The right to withdraw previously provided consent for data processing.

You may request access to your Personal Data at any time. While most requests will be fulfilled without charge, a reasonable administrative fee may apply in some circumstances. Access may also be restricted due to legal or operational limitations, and where applicable, we will provide an explanation.

8.1. Filing Complaints

If you believe your Personal Data has not been handled in accordance with this Privacy Notice, please contact MemeX Support. We will investigate your complaint and provide a resolution within a reasonable timeframe, taking into account the complexity of the issue.

9. Exercising Your Privacy Rights

If you have any concerns regarding the handling of your Personal Data or wish to exercise your privacy rights under applicable laws, please contact MemeX Support.

When submitting a request, you must provide sufficient information to verify your identity and clearly outline the specific rights or details relevant to your inquiry.

Any Personal Data collected as part of the verification process will be strictly used for that purpose and handled in compliance with applicable laws. In the event you believe your privacy rights have been violated, you may seek guidance or file a complaint with your local data protection authority or contact MemeX Support for further assistance.